REDESIGN

REDESIGN

REDESIGN

REDESIGN

OF POST IT'S MOBILE APP

OF POST IT'S MOBILE APP

OF POST IT'S MOBILE APP

OF POST IT'S MOBILE APP

Why redesign the

Post-it's App?

Why redesign the

Post-it's App?

Why redesign the

Post-it's App?

With over 1 billion users worldwide, Post-it has

become nearly synonymous with 'sticky notes'.

Did you know that 3M launched a mobile app

in 2014 which has over 1 million downloads on

the Play Store and App Store?

With over 1 billion users worldwide, Post-it has

become nearly synonymous with 'sticky notes'.

Did you know that 3M launched a mobile app

in 2014 which has over 1 million downloads on

the Play Store and App Store?

With over 1 billion users worldwide, Post-it has

become nearly synonymous with 'sticky notes'.

Did you know that 3M launched a mobile app

in 2014 which has over 1 million downloads on

the Play Store and App Store?

With a few features, users of the Post-its app

can create virtual sticky notes and interact

with boards that mimic the way Post-it sticky

notes are used in real life.

With a few features, users of the Post-its app

can create virtual sticky notes and interact

with boards that mimic the way Post-it sticky

notes are used in real life.

With a few features, users of the Post-its app

can create virtual sticky notes and interact

with boards that mimic the way Post-it sticky

notes are used in real life.

I opted to work on this app as my academic

project because I saw an opportunity to make

the already-loved app more fascinating

and collaborative for usage in everyday life.

I opted to work on this app as my academic

project because I saw an opportunity to make

the already-loved app more fascinating

and collaborative for usage in everyday life.

I opted to work on this app as my academic

project because I saw an opportunity to make

the already-loved app more fascinating

and collaborative for usage in everyday life.

STICKY

NOTE

CURRENT APP FEATURES

DIGITAL STICKY NOTES

CAPTURE

NOTES

EDIT

DIGITAL

NOTES

The aim was to enhance

user engagement with the

App through innovation

The aim was to enhance

user engagement with the

App through innovation

The aim was to enhance

user engagement with the

App through innovation

Using innovative ways, the goal was to

improve the app, making it more

flexible and collaborative to use

in everyday life.

Using innovative ways, the goal was to improve the app,

making it more flexible and collaborative to use in

everyday life.

Using innovative ways, the goal was to improve the app,

making it more flexible and collaborative to use in

everyday life.

Desirability

Feasibility

Viability

What would current

users of the Post-it App

want from the app?

What additional functionality

can be added to allow users

to do more with the app?

Is it possible to solve user

problems with the added

features & improved UI?

How will the innovation

benefit the users?

EXISTING USERS

FEATURES

APP REDESIGN

ENGAGEMENT

USER

Someone who loves planning

and organizing things

PERSONA

NAME

Sarah Jones

AGE

25

LOCATION

Seattle, USA

OCCUPATION

Data Engineer

BIO

Sarah loves going out on trips with

friends and often ends up having to

plan most of the trip herself. She is

known for being well organized.

CHALLENGES

To plan her trips, events, to-dos and

even projects on her phone, Sarah

has to use multiple apps that do

different things. This leads to

confusion and frustration.

FREQUENTLY USED APPS

Miro, Notion, Todoist, and Jira

on Desktop and her tablet

How Might We

(HMW) statements

How Might We

(HMW) statements

How Might We

(HMW) statements

HMW statements helped me pin-point the

exact user problems and the opportunities

arising from those problems.

HMW statements helped me pin-point the

exact user problems and the opportunities

arising from those problems.

HMW statements helped me pin-point the

exact user problems and the opportunities

arising from those problems.

HMW statements helped me pin-point the

exact user problems and the opportunities

arising from those problems.

01

How might we seamlessly integrate trip planning

features into the Post-Its app, allowing users to

create and organize Post-its for each aspect of

their trip, such as itinerary, packing list,

and budget?

02

How might we transform the Post-Its app into an

event planning hub, enabling users, to create,

manage, and collaborate on event details using

interactive Post-its for tasks, schedules, and

guest lists?

03

How might we empower users to effectively

plan and manage projects using the Post-Its

app, providing a structured framework for task

organization, progress tracking, and team

collaboration through Post-its?

04

How might we enhance the Post-Its app with

comprehensive To-do List functionalities,

allowing users to break down tasks into

manageable steps, set priorities, and track

progress with colorful and customizable

Post-its?

01

The Approach

was to understand

how people plan

I began by attempting to understand how people

plan stuff. From events to trips to parties, I attempted

to find patterns and requirements that go with

any kind of plan.

02

The secret sauce

is collaboration

with others

Most plans happen in groups. By allowing users

to plan stuff with multiple other users seamlessly

at one place on a mobile device, they can do so

much more. This will not only help with user

engagement, but also with user retention.

03

App needed to

be more flexible

for customization

The existing app had amazing core features

that made it intriguing to use like creating &

deleting notes, editing entire boards and

the grouping of notes. But the implementation

of these features needed an improvement.

04

Budgeting is a

major part of any

kind of plan

Any group plan, trip, event, birthday or any

or even a group project needs an expense

management system for people to

effectively manage budgets.

SOLUTION

SOLUTION

SOLUTION

SOLUTION

THE PROCESS

THE PROCESS

THE PROCESS

THE PROCESS

THE PROCESS

THE PROCESS

THE PROCESS

THE PROCESS

01

KNOW THY USER

Understand Post-it App Users

& the problems they face

02

SOLUTION

HMW Statements, ideation

and possible solutions

03

PROTOTYPE

Figma Prototype of new

features & UI Design

04

TESTING

Usability Testing,

re-iteration and UI Design

IN A NUTSHELL

Problem Statement

Problem Statement

Managing different plans, trips, events, and

projects can be chaotic. People juggle various tools

and spreadsheets, making it difficult to stay organized

and collaborate effectively. There's a need for a

centralized platform that simplifies planning and fosters

teamwork across diverse projects.

Managing different plans, trips, events, and

projects can be chaotic. People juggle various tools

and spreadsheets, making it difficult to stay organized

and collaborate effectively. There's a need for a

centralized platform that simplifies planning and fosters

teamwork across diverse projects.

The Solution

The Solution

Transforming the Post-it mobile app to enable real-time,

visual co-planning with others. Features include


  • Built-in templates: Offer users a library of ready-made

    templates for common planning scenarios like trips,

    events, to-do lists, and projects. This eliminates the need

    to build everything from scratch, saving time and effort.

  • Framework for collaboration: A central hub where users

    can connect and manage the planning and execution of

    various projects, trips, events, and to-do lists together.

    This fosters teamwork and ensures everyone stays on the

    same page.

  • Enhanced customization: Empower users with greater

    control over how they create and organize digital

    sticky notes and their groups.

Transforming the Post-it mobile app to enable real-time,

visual co-planning with others. Features include


  • Built-in templates: Offer users a library of ready-made

    templates for common planning scenarios like trips,

    events, to-do lists, and projects. This eliminates the need

    to build everything from scratch, saving time and effort.

  • Framework for collaboration: A central hub where users

    can connect and manage the planning and execution of

    various projects, trips, events, and to-do lists together.

    This fosters teamwork and ensures everyone stays on the

    same page.

  • Enhanced customization: Empower users with greater

    control over how they create and organize digital

    sticky notes and their groups.

User Testing Results

User Testing Results

The app prototype received a positive response! 8 out of

10 users indicated a strong likelihood of using it for planning

trips, events, and other tasks. Creating sticky notes and groups

proved to be a breeze for a vast majority (90%) of users,

highlighting the app's user-friendly design. An impressive 80%

of users found it easy and smooth to create and modify

existing templates, demonstrating the app's flexibility.

The app prototype received a positive response! 8 out of

10 users indicated a strong likelihood of using it for planning

trips, events, and other tasks. Creating sticky notes and groups

proved to be a breeze for a vast majority (90%) of users,

highlighting the app's user-friendly design. An impressive 80%

of users found it easy and smooth to create and modify

existing templates, demonstrating the app's flexibility.

L

A

N

DESKTOP

FRIENDLY

FOR OFFICES

OR PRO TEAMS

FOR WORK

RELATED TASKS

DIFFICULT TO

VISUALIZE

P

!

!

MULTIPLE APPS

PLANNING TRIPS, EVENTS OR PROJECTS

EVENT

TRIP

PROJECT

TEMPLATES

PLAN

WITH

FRIENDS

DO MORE

WITH NOTES

Central

Park

You

11/27/23, 2:58 PM

THE SOLUTION

REDESIGN OF POST IT APP

USER TESTING

DOES THE IDEA WORK?

01

Create a

New Board

Boards mimic the properties of a Real Time

Board where people can stick sticky notes

and use them for various purposes.

PREV

NEXT

WIREFRAMES

UI DESIGN

I learned the hard

way that Budgeting

is a totally different

ballgame.

I learned the hard way

that Budgeting is a totally

different ballgame.

I learned the hard way

that Budgeting is a totally

different ballgame.

I attempted to allow users to manage their entire budget on this

application. After spending countless hours trying different things

like simulating a trip with friends to understand how expenses are

managed, and taking inspiration from apps like Splitwise, I realized

that I was getting sidetracked from my original agenda, which was

to make planning fun and collaborative. What I was attempting to

make would only create more problems than it solved. Therefore,

despite having invested so much time in budgeting, I shelved the

idea and just went with a budget group to jot down expenses.

TESTING

TESTING

TESTING

TESTING

12

Test Participants

99%

Avg. Task Completion Rate

18min

Avg. Testing Session

What was being

tested in the sessions?

What was being

tested in the sessions?

What was being

tested in the sessions?

My goal was to see if the newly introduced features

made sense to the users, as well as how quick and

flexible these features made the tasks.

My goal was to see if the newly introduced features

made sense to the users, as well as how quick and

flexible these features made the tasks.

My goal was to see if the newly introduced features

made sense to the users, as well as how quick and

flexible these features made the tasks.

TASK 01

The first task was to onboard the user onto the

app by making them create their first board

TASK 02

Their second task was to create a note in

a New York Trip board of the place you would

want everyone to visit

TASK 03

The user was tasked with inviting & messaging

a friend to their board on the app.

TASK 04

User was asked to create and edit an expense

group in the app along with an existing

sticky note.

COMMON TASK

Users were asked to rate their ease and

confidence at the end of every task

What worked?

  • Test participants were able to complete every

    task with high confidence.

  • Participants made use of 95% of the total

    features designed.

  • When asked, users said that they would love

    have an app to collaborate with friends and

    plan out activities

What didn't?

  • Users remarked that they found the budgeting

    system useless and confusing and hence the

    entire idea of budgeting was discarded

  • Users did not use the To-do sticky note and did

    not even bother checking it out

Like my work?

// Lets connect

// Lets connect

// Lets connect

// Lets connect

Website design and content © 2024 by Varun Kumar Darwai

THE PROCESS

THE PROCESS

THE PROCESS

THE PROCESS